Ana de Armas fan lawsuit puts studios at risk for misleading trailers

Movie studios can be sued under deceptive advertising laws if they post misleading movie trailers

[{"selector":"#anim-4d87be74-f75e-4253-94e6-6c48ec53fce7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.935262183951934%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-a2f9fe2d-efb3-433f-993b-6ae9c8eccee3","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}]

US District Judge Stephen Wilson has ruled in a case about "Last Day," the near-international 2019 movie without the Beatles.

[{"selector":"#anim-ab805f83-f73d-4293-ab2b-c1f2ab0b2d3c","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-88b25724-7ec9-4ff4-bbb4-db063e328485 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.34521473055349%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Two fans of Ana de Armas filed a lawsuit in January, claiming they had rented the film after seeing de Armas in the trailer

[{"selector":"#anim-0101c731-23b4-4702-b556-d0192326e114","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-13630d8e-2202-4f18-b837-33c00bee1d87 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-38.39843742960217%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Usual tried to dismiss the lawsuit, arguing that movie trailers are entitled to high security below first modification.

[{"selector":"#anim-5ab57ed4-a75c-4058-8bf9-897b162879b5","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-a7397890-7ee8-498f-bc06-a1793d3c81d9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The studio's lawyers argued that a trailer is an "expressive and artistic work"

[{"selector":"#anim-e383860e-feaf-4a22-afc3-4a530c98c4f4","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-3197384f-a17e-4b7a-addd-16d5287e6cc9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

that tells a three-minute story that conveys the theme of the film

[{"selector":"#anim-007929e4-d5bd-4574-b574-02383fd461eb","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-0caa49dd-a023-418a-bdd4-61e004deac0c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(22.699251444905507%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

But Wilson rejected that argument, finding that a trailer is commercial speech and subject to California's false advertising law

[{"selector":"#anim-73f32e83-cf12-4e14-a146-ac6a902ef028","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-c5d746b3-d3f4-4d71-8386-9973c0d50a62 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

"It's commonplace that trailers involve some creativity and editorial discretion, but this creativity doesn't make up for the industrial

[{"selector":"#anim-c3210798-8af1-44d1-b808-4f95a9b4c410","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-70609ed2-623c-448c-8051-c8cc4621d239 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Need More Stories

[{"selector":"#anim-4eb635b9-5067-4cb7-a234-2b757e4f25fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.935262183951934%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-c9dcb865-c742-4cd2-8caa-d4fe9ac2d4e3","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Learn more